Advance your marketing career
CIM's Postgraduate Diplomas have been developed to provide you with the knowledge and skills to respond to international marketing challenges in order to succeed, progress in your career and add value to your organisation across global markets. You have the choice of two Postgraduate Diplomas to suit your career path. Each module can also be achieved as an individual award.
These qualifications have been created for senior marketers wishing to move to a more strategic management role, and are only available to those who reside outside of the UK.
Do I qualify?
Entry level is dependent upon your currency and relevance of qualifications and experience. One or more of the following is required to gain entry onto this qualification:
- CIM Professional Diploma in Marketing (either 2003 syllabus or 2009 syllabus)
- CIM Advanced Certificate in Marketing
- CIM Digital Diploma in Professional Marketing
- A business or marketing Bachelor’s or Master’s degree (or equivalent qualification) where a minimum of half of the credits come from marketing modules
AND
- A range of experience working (normally three years) at Senior Marketing Management level that has provided potential candidates with ability to evidence
Please note this qualification is only offered to those who reside outside of the UK.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Qualification builder
CIM qualifications are designed to be flexible. To achieve either Level 7 Postgraduate qualification, you’ll need to gain a pass in both mandatory modules and one elective module. Each module can be achieved as an individual award.
Mandatory modules:
Global
marketing
decisions
20 credits
Corporate
digital
communications
20 credits
+
Select one of these
Sustainable transformation
in global marketing
10 credits
Creating
entrepreneurial change
10 credits
=
You're ready to go!
Note: you can choose to extend your qualification by taking an additional module. Speak to us to find out more.
What are the costs?
Virtual tuition: £2,190 +VAT
eLearning tuition: £1,495 +VAT
Membership and assessments fees: £695 (VAT Exempt)
Reduced Membership rates available for emerging and developing markets.
Module details:
To prepare you to undertake a strategic audit of a global organisation and assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations, based upon a full critical evaluation of the various options available. You will be required to apply a range of financial and risk assessment models to support decision making in relation to achieving the organisations vision, mission, and strategic business and marketing objectives.
Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in organisations. This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity. Learners will be able to recommend and justify digital channels and tools effectively to support corporate reputation.
The landscape we are operating in is changing across the world, with the climate crisis and the need to drive a more sustainable future. The need to move away from focusing on growth and profit at any cost, and build more sustainable led strategies which focus on people, planet and profit and deliver well-being for all, is high up on the global agenda. With this shift comes the need for countries and organisations to assess where they are on the sustainability scale, understand the challenges and opportunities and authentically demonstrate their commitment to creating more sustainable living conditions alongside commercial needs and objectives. In this module candidates will look at the different role marketing has to play within a global organisation and in today’s global economy. Candidates will explore the future risks, opportunities and challenges which allow them to inform decisions and recommendations in the development and implementation of sustainable strategies to meet the needs of the future operating landscape. The module will also equip executives with the knowledge, know-how and thinking to not only build sustainable strategies, but also communicate, execute and evolve them effectively both internally and externally to their key stakeholders.
The new constant is a disruptive state of flux, winning managers will be those who embrace entrepreneurship and create transformational change and value for their organisation. You will investigate the dynamics of innovation and change, and this unit will enable you to identify the key learning processes in driving distributive strategies.
Enquire now
To speak to a CIM Academy learning advisor call +44 (0)1628 427240, email cimacademy@cim.co.uk or use the form below.
