Advance your marketing career
The CIM Marketing Leadership programme has been developed to respond to both industry and individual needs within the marketing profession. Extensive global, employer led research across a range of industry sectors and organisational size has been undertaken to identify the skills and competences industry requires to fully develop the marketing professional into an advocate for leading change within the dynamic organisation.
The programme has been scoped through discussion with a range of connected stakeholders, including channel partners, and compared with other professional awarding organisations to ensure the programme content and structure fits with the demands of the marketing role at this level.
Do I qualify?
You’ll need one of the following:
- CIM Level 6 qualification
- A business or marketing Bachelor’s or Master’s degree (or an equivalent qualification) where a minimum of half of the credits come from marketing modules
AND
- Minimum of 5 years' working at a senior marketing management level
If English is not your first language, you'll need to provide evidence of achieving one of the following English Language qualifications in the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.
Qualification builder
CIM qualifications are designed to be flexible. To achieve either Level 7 Postgraduate qualification, you’ll need to gain a pass in both mandatory modules and one elective module. Each module can be achieved as an individual award.
Mandatory modules:
Contemporary
challenges
20 credits
Leading
change
20 credits
+
Select one of these
Consultancy
10 credits
Managing Business
growth
10 credits
Sustainable transformation
in marketing
10 credits
=
You're ready to go!
Note: you can choose to extend your qualification by taking an additional module. Speak to us to find out more.
What are the costs?
Virtual tuition: £5,500 +VAT
eLearning tuition: £4,565 +VAT
Membership and assessments fees: £935 (VAT Exempt)
Reduced Membership rates available for emerging and developing markets.
Module details:
Learn how to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.
Find out how you can manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation.
Understand how to assess the components of a sustainable and clearly defined consultancy proposition, as well as responding to business issues by facilitating changes within a client’s organisation.
Gain an understanding of the customer dynamics relevant to the industry sector and the ability to evaluate how organisational characteristics influence the market positioning of an organisation’s products or services.
Sustainability is now critical for all types of organisations to authentically demonstrate their commitment and balance it with other commercial needs. In this module, you will look at the different roles marketing plays within an organisation in today’s economy.
Enquire now
To speak to a CIM Academy learning advisor call +44 (0)1628 427240, email cimacademy@cim.co.uk or use the form below.
