Elevate your marketing career
The CIM Level 6 Diploma in Professional & Digital Marketing is developed from extensive employer-led research across various sectors, ensuring it aligns with industry demands. You will:
- Deliver marketing expertise: Apply the knowledge, skills, and understanding required to excel as a Marketing Manager and deliver on the organisation's objectives to perform as a rounded marketing professional.
- Ensure relevance: Add to your experience to gain an understanding of wider marketing activities and the impact marketing has on the organisation.
- Demonstrate ability: Build knowledge and skill to prepare for high-level opportunities, enhancing your career path. Gain confidence by demonstrating your ability to deliver in the workplace.
All our qualifications up to and including level 6 are regulated.
Do I qualify?
You’ll need one or more of the following:
- CIM Level 4 qualification, or relevant equivalent
- Level 4 Apprenticeship such as Marketing Executive, or equivalent
- Level 6 Apprenticeship such as Marketing Manager, or equivalent
- Bachelor's or Master's degree, with one-third of credits from marketing content
- Professional experience (suggested two years of marketing in an operational role)
If English is not your first language, you'll need to provide evidence of achieving one of the following English Language qualifications in the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.
Qualification builder
CIM qualifications are designed to be flexible. You can select four modules (50 credits) that align with your development goals.
Strategy and planning
20 credits
(mandatory)
+
Select one of these
Commercial
intelligence
10 credits
Societal
impact
10 credits
+
Select one of these
Customer journey
optimisation
10 credits
Brand
proposition
10 credits
Content
strategy
10 credits
+
Select two of these
AI marketing
10 credits
eCommerce
10 credits
SEO & paid
search management
10 credits
Social media
management
10 credits
=
You're ready to go!
Note: you can choose to extend your qualification by taking an additional module. Speak to us to find out more.
What are the costs?
Virtual tuition: £2,799 +VAT
eLearning tuition: £1,849 +VAT
Membership and assessments fees: £725 (VAT Exempt)
Reduced Membership rates available for emerging and developing markets.
Module details:
Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. Gain advanced knowledge and skills in planning and marketing activities at a strategic level, to deliver and support organisational objectives.
Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today’s competitive business landscape. Emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.
Marketers need to understand the key concepts of sustainability and wellbeing to drive the level of change organisations need to align, facilitate and support change over the long term. Understand key concepts around engaging with stakeholders and partners) to drive awareness and motivate effective partnerships which allow your organisation to respond to the increasingly urgent social and environmental challenges we face.
Content marketing is fundamental to s building trust, developing relationships and improving customer conversions. Develop an approach to content marketing that aligns to wider organisational and marketing goals enable the creation an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.
Consumers are increasingly choosing to shop from the comfort of their own homes, making ecommerce a must for any retail organisation. Demonstrate knowledge and skills to develop and effective ecommerce proposition as well as understanding of best practice for ecommerce strategy creation.
Brands support organisations in creating distinctive, sustainable and differentiated positions within increasingly complex and competitive markets. Exploring proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders and society alongside transparency and authenticity in a digital world.
In today’s dynamic digital landscape understanding the intricacies of data and insight in the customer journey is pivotal for sustainable growth. Utilise strategic frameworks to analyse the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy.
As AI technology continues to advance at a rapid pace, understand how to respond effectively to developments and understand their application to marketing. It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies.
Adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. Apply knowledge and skills to create an effective search strategy for both organic and paid channels utilising research techniques to understand customer search behaviour, optimise paid campaigns and websites and maximise search engine visibility.
Social media usage continues to grow with the proliferation of new platforms and tools. Develop strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience and create an effective social media strategy to successfully drive audience engagement.
Enquire now
To speak to a CIM Academy learning advisor call +44 (0)1628 427240, email cimacademy@cim.co.uk or use the form below.
